News Feed Integrity
CONTEXTUAL
PROFILE
Role
MISSION
STATETMENT
Contextual Profile prioritizes showing information that is most critical to making viewers & commenters feel safe and commenters establish credibility. It creates a separation between private and public profiles, and its goals are different from that of private profiles.
FULL EXPERIENCE
For the first time in Facebook history, we are surfacing users' comment history to the contextual profile. By providing others' comment history, people can now have a quick idea if this person is credible.
DELETE COMMENT
Considering people that are more private (such as LGBTQ activists who live in a conservative state), we want to provide the tool to allow people to take down comments that they don't feel comfortable showing.
EVERYONE WANTS TO STALK OTHERS, BUT NOBODY WANTS TO BE STALKED.
Joanna H. | Lab Study Nov 2018
Good Actor VS BAD ACTOR
We are surfacing some basic Facebook information such as friend count, join date and number of reported comments to allow people to quickly identify whether if this person is real and credible.
In here, Theo represents an authentic person, while Ed might be a fake/troll account.